News

Is Vermont Sports Betting Incoming With New Study Committee?

Why MRC’s New ROI Measurement Draft Standard Doesn’t Have Many Takers for Accreditation Yet

Wholesale Auction Companies Seeking To Reinvent Amid Change

Data: Smart-TVs Don’t Drive Streaming Picks

U.S. Vehicle Inventory Stays Flat at 1.13M

GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off

Reaching Viewers of Daytime Legal TV Shows

As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox Moving

Car Dealers Positive, but Less Optimistic About Next 3 Months

Sports Wagering TV Ad Spend Still Surging

Ford, Kia Leaders in Mainstream EV Registrations

‘Switch Has Been Flipped’ on Global EV Growth, Forecast Says

The Optimal TV/Streaming Ad Balance

How Interoperability Can Help Solve CTV Measurement Feuds

Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV

Sports TV Advertising Adds Unique Reach To Campaigns

Is The TV Business Ready For Ad Ratings?

U.S. To Propose Rule on Minimum Standards for EV Chargers

House GOP Campaign Arm Books $52M in Fall TV Ads

Five Stations Launch NextGen TV In Fresno-Visalia