News

Local Advertising to Rise 7.6% YoY

IRTS Newsmaker Breakfast Showcases a New Era of Upfront TV Ad Sales

First ATSC 3.0-Equipped Cars Expected On U.S. Roads by 2023

Effectv Research: Streaming and Linear Combined Adds Power for Political Advertisers

Local OTT in Growth Mode

Allen Media Adds Chris Malone To Lead Corporate Development

Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot

Wholesale Used-Auto Prices Up 0.7% in May

Auto Shortage Drives Up Borrowing Costs

Marketers, Brands Returning to Travel Sector

Making Digital Subchannels New Again

GroupM Unveils New Standards for Partners to Bridge the Measurement Gap

NextGen TV: ‘Michigan Coast-To-Coast’ 3.0 Test Proves Viability of IP Data Delivery To Moving Vehicles

Next TV Summit L.A.: Byron Allen Still Sees Giant Revenue Opportunities in TV

Next TV Summit L.A.: The ‘Gatekeepers‘ Talk TV’s Near-Term Future

6 Things to Know About TV in a Digital World

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

Michigan ATSC 3.0 Data Delivery Drive Offers Case For National Deployment

John Treviño Named GM Of KBMT-KJAC Beaumont, Texas

Back-to-School Starts With Morning TV