News

How To Measure TV And Video Viewership When Every Currency Is Different

All Political Advertising Is Local

Local Television Prepares For Total Solar Eclipse Coverage

WISH And WNDY To Broadcast USL’s Indy Eleven Games Again

Stepping On the Gas for NextGen TV Broadcast Deployment 

U.S. JIC Fully Certifies Comscore, VideoAmp As ‘Transactional’ Currencies

Broadcasters and the State of the Digital Divide in 2024

Paul Hearty Named Chair Of ATSC Standards Technology Group

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

Rates up for Political Ads

NAB President: Broadcast Ownership Rules are ‘Desperately in Need of Modernization’

Gray To Provide Research And Consulting Services To CBS O&Os

Legacy TV Split Over Implications of Sports Streaming

March Madness: Tournament Ratings Up After Most-Watched Elite Eight Sunday In 5 Years

With Presidential Election Rematch Set, Ad Spend Focus Turns To Other 2024 Races

Local TV/Video Ad Sales to Spike by 26% to $23B in 2024

Insurance Companies Selling Fewer ‘Life’ Policies

Detroit Stations Launch Start Over, Datacasting To Boost NextGen TV

Gray Partners With Arena Football League To Offer OTA Coverage 

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal