News

Biden Goes Local in Effort To Get around National Media 

Broadcast TV ‘Primary and Preferred’ Live Sports Source

Why Marketers Neglect People 50 and Older for Gen Z—and How Ad Leaders Are Trying To Change That

Ad Market Expands 10.4% In February

GroupM To Double Ad Spending On Women’s Sports Programming

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

It’s Time for a Reset on Nextgen TV

There’s a Viewer-Content Disconnect

March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M

Q1 Revenue in U.S. Expected To Increase 8%

Political Winds Could Reap a Windfall for Stations

DirecTV Fails In Its Antitrust Case Against Nexstar

WFXG Augusta Hires Christopher Payne As News Director 

NAB Launches 2024 Election Toolkit for Broadcasters  

Nissan Gets In On The (March) Madness

NBCUniversal Leans Into AI In Upfront Ad Sales Push

Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement

Political Ad Spending Pace Trails 2020 

Local TV And Radio Most Trusted Says SmithGeiger Study

Easter Spending on Pace To Reach $22.4 Billion