Industry News

Nielsen’s Gracenote Analyzes Streaming Content for Bingeability, Viewer Loyalty

Can California Earn Sports Betting Taxes Higher Than NY?

Millions Of Ad Dollars Are Being Spent In State Primary Contests

Mother NY, Media by Mother Awarded AOR Duties For Amica Insurance

Restaurant Sales Grow for 15th Straight Month

WABC Ups Marilu Galvez To President-GM

U.S. TV Advertising: Outperforming Expectations In Q2

In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments

Nexstar Names New GMs For Salt Lake City, Buffalo, Green Bay, Marquette

NextGen TV Slowly Finds Its Direction

National Linear TV Ad Spending Rose 5% in April: SMI

Automotive Marketers’ Fraud Rate On CTV Higher Than Non-Auto Advertisers’

Bundles Are Nice, But Aggregation’s Where It’s at for Streamers, Analyst Says

Advertisers To Spend $20B in Upfronts

Evoca, NextGen TV Service, Turns On In Portland, Ore.

Which Brands Are Flocking To AVOD Ads?

Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year

Ads Drove $7.1T in U.S. Sales Last Year

CTV Impressions Rebound, Gain Share in Q1

New Car Sales to Plunge 20.9% In May