Industry News

CBO Boosts U.S. GDP Growth Estimates, Says Inflation Has Topped and Will Cool to 2% by 2024

VW Reboots to More Flexible U.S. Advertising Strategy

Sen. Paul Lowe Thinks NC Online Sports Betting Has The Votes

North America Production Still Headed for First Quarterly Increase Since First-Half 2021

How Is Gen Z Consuming Video Content Today?

Evoca, Sling Partner To Bring Wider Channel Selection To NextGen Pay-TV Subscribers

Nexstar To Expand Local News Operations Serving D.C., Northern Virginia, Maryland

Midterm Moolah: TV Stations Cash in on Primary Season

Streamers’ TV Marketing Up 27% in Ad Value

Ad Leaders Say Multimedia Campaigns Must Focus On Client Outcomes

Nielsen’s Gracenote Unit Launches Product for Streaming Platforms

Inflation Takes a Toll on Spending Habits, Regardless of Income or Wealth

Democrats Target Asian Americans With New Super Pac

Dave German Named GM Of KXXV-KRHD Waco-Temple-Bryan

Minnesota Sports Betting Bill Dies As Session Concludes

Marketing Budgets Rise as Share of Company Revenues, Gartner Survey Finds

Retailers Have Too Much Inventory

Average Age of U.S. Cars Hit Record High

Upfronts Show Advertisers Need To Lean Into Digital – Without Turning Their Backs on Linear

The Death Of Linear TV Is Being Greatly Exaggerated