Industry News

American Car Center Taps Harmelin Media, Cites Local-First Approach

TV Reaches Boomers Who Need Pest Control

Summer Travel Will Be ‘On Fire’ in 2022

Why Free Streaming Channels Like Pluto TV and Tubi Have Viewers Watching Commercials Again

Forget Subscribers. Now It’s All About Advertising

Ohio Sports Betting Launch Set For January 1 2023

Highlights From the Upfront Week That Was

Nielsen Adds More Streaming Devices To Deduplicated Digital Ad Ratings

Roku, Element Electronics Take Streaming Outdoors With New Outdoor TV

Father’s Day Spending on Par With 2021

National TV Scatter Spending Down 32% Vs. 4 Years Ago

As Economic Uncertainty Grows, Senior Media Buyers Expect Decent Upfront Pricing Options Across Linear and Digital

Fighting Fragmentation With a Linear and CTV Power Pack

Projecting Big Data Beyond Its Own Footprint

Smart TVs: Streaming’s Ultimate Catalyst

Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff – For More TV?

Disney’s ABC, ESPN, FX To Carry XFL Games

Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies… And Trust?

April Retail Sales Rise Amid Consumer Resilience

Broadcasters Seek More Control Over Virtual MVPD Carriage Compensation