Industry News

To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon

NextGen TV Is Coming: More A Slow Walk Than A Sprint For Advertisers, Viewers

Nielsen TV Ratings Stories, Dead At 72

Stations Often ‘Last Local News Source Standing,’ Says Emily Barr at B+C Hall of Fame

Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners

The Latest Numbers on the Microchip Shortage: North America, China Take Hit

High Gas Erodes Gains in March Retail Spending

Retail Sales Rise 0.5% In March Amid Soaring Inflation

Bringing Clarity To The Future Of Multiple Media Currencies

NAB PILOT Launches Transmitter Identification Resources for NextGen TV Stations

Vendors Eager For ‘Reimagined’ NAB Show

Brands Revisit Ad Strategies As Inflation Leaps To 8.5%

Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It

Despite Headwinds, Consumers Spending

COVID Check-In: 3 in 4 U.S. Adults Now Comfortable With Shopping, Eating Out

Chastity Scott Named GM Of WFXG Augusta

John O’Brien Named GM Of WAVE Louisville

IMDb TV Rebrands as Amazon Freevee

With The War In Ukraine, Broadcasters’ Cyberattack Risks Rise

2 Reports Offer Deep Dive Into Digital-Advertising Trends