Industry News

Putting Ad Quality First In Today’s TV Streaming Ecosystem

Peacock Confirms Sunday Morning Major League Baseball Package

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands

Grammys: Pharma, Retail Out in Full Force

TV-Radio Collaboration A Win-Win In Fort Wayne

Automakers’ National TV Spending Dips 27.4%

Pennsylvania U.S. Senate and Gubernatorial Campaign Ad Spending Hits $85 Million in Just Three Months

Chevy Relaunches Bolt EVs After Recall With 2 Ads

TV Ad Measurement Company EDO Receives $80 Million Investment

Americans Boost Time Spent Streaming Video By 18% to 169.4 Billion in February

Xandr Initiative Aiming for Easier CTV Deals

TV Measurement Inequities Pose Hurdles for Marketers

KTVE-KARD Gathers 5 Awards From Louisiana Broadcasters

Comfort With Shopping at Malls Hits New High

The CW Rolls Out Updated App, Adding CW Seed Content

Peacock Builds Out Exec Team With CMO, Programming Hires From Netflix and Hulu

Consumer Demand For Cross-Platform Functionality Will Force Aggregation

Roku Using Nielsen Technology for Dynamic Linear Ad Insertion

March U.S. Light-Vehicle Inventory Gain Signals Continued But Gradual Improvement to Sales

LG Ads Lands a Big One – Omnicom Group