Industry News

Didja’s LocalBTV Adds Dynamic Ad Insertion

Despite Some Headwinds, MAGNA is Still Predicting Strong 2022 Ad Revenue Growth

Tight Supplies, Cloudy Outlook to Dent March, Q1 Sales

Nielsen Agrees To Be Acquired for $16 Billion By Private Equity Group

Is There Still A Consumer Cash Bump From Tax Refunds?

Delays To ID Deprecation Have Advertisers Slow-Rolling Their Measurement Solutions

Nielsen Executive Shows Support For Expanding Age Demo to 25-64

The Latest Numbers on the Microchip Shortage: 96,300 More Vehicles Knocked Out

Restaurant Traffic Rises YOY in Feb.

Brick-and-Mortar Making Comeback

As Kohl’s Struggles, T.J. Maxx Pops

Ad Growth Will Slow Due to Russia-Ukraine War—Magna Forecast

TV Viewers Eager To Go Green

Car Buyers Shun Leases as Deals, Vehicles Vanish

National TV Advertisers Want More Streaming Reach, But Won’t Get It From Netflix

TV Needs to Measure Audiences, but Won’t Have Nielsen or Comscore Accreditation for Upfront’s Start

DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily

Inflation Slows Consumer Spending

Media Rating Council Sees Nielsen Audit Extending Past Q3

Mark Manders New GM Of WGRZ Buffalo