Industry News

Nielsen Stays Mum on Rao’s Audience Measurement CEO Post

Tvb and Ad Council Partner With Local TV Stations To Prevent Drunk Driving Over the Holidays

World Cup Final Draws a Record 16.78M U.S. Viewers on Fox

Auto Execs’ Confidence in EV Adoption Pace Falls

TV Ads Produced Biggest Bang for the Buck in Battleground States

B+C Station Awards: Debra OConnell Makes the Most of ABC Local, National Brands

Nielsen Reorganizes Into Three Units, Five Top Executives Depart

How a Record $8.2 Billion Was Spent in the 2022 Midterm Elections

Ad Market Falls for 6th Consecutive Month in November, Signaling Potential Recession

Newscasts May Need Overhaul, but Not at the Expense of Viewer Connection

Comscore Making Local Gains but Still Has Long Way to Go

MLB, NBA and NHL Unlikely to Save Struggling TV Regional Sports Networks

BBC Studios Exec Maggy Chan Replaces KC Sullivan at NBCUniversal

Local TV Buying and Automation: Ad Agency Perspective

Why Inscape’s National Representative Panel (NRP) Will Help Accelerate The Adoption Of ACR Data

Thanksgiving Surge Boosts TV Viewing in November

Scripps Launches Scripps Sports Division

Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back to Advertisers

NextGen TV to Launch in Boston and Miami in Jan. And Reach 75% Of U.S. Viewers in 2023

College Football Bowl Season Kicks Off December 16