Industry News

Televisions Top Broadband Households’ Holiday Video Wish Lists

Most-Seen Brands on TV: Restaurants Surge

KTVZ Bend, Ore., Names Cathy Marshall News Director

10 Measurement Milestones That Reshaped the Industry in 2022

Agency Ad Consensus Falls Again on Dentsu Year-End Update

Albuquerque TV Stations Start Broadcasting in NextGen Format

Inscape Using Weighted Panel to Calibrate Viewing Data

Super Saturday To Draw 158M Shoppers

Digital Antennas Drive Growing Competition for Viewing Time

Local News Streaming Service VUit Adds CBS O&Os

23% Of SVOD Subscribers Report Switching to AVOD Tiers in Q3

Advertising Agency Executives Weigh In on What To Expect in 2023

NFL Finds 31% More Thanksgiving Viewers Than Originally Reported

Viewing for Telemundo’s Quarter-final World Cup Coverage up 54%

More TVB Data on Media’s Voter Influence

Heineken Develops Attention Measurement Campaign with Teads and Dentsu

Media Measurement: One Currency? Multiple? Does It Matter?

FIFA World Cup: $213.6M in National TV Ads – 8.4B Impressions So Far

VUit Closes Major Carriage Deal With CBS

Local Journalism Plays Key Role in the Age of Opinion