Industry News

Allen Media Group Expands Television Sales Team

Got a Digital TV Antenna? Your Local Content Interest Will Rise

4 Ways Your CTV/OTT Ad Dollars Can Work Harder in 2023

This Week Next Week, Ep. 45: Interregnum Bob

NBCU Claims Big Ad Impact Over Thanksgiving Weekend

Why Political Advertisers Need a CTV Strategy Ahead of 2024 Election Cycle

KCCI’s ‘Hunger-Free’ Telethon Raises Enough for a Million Meals

SMI: National Linear TV Ad Spend Slides in October

Hearst TV’s New SVP Stefan Hadl Opens Up About 3.0, News Tech, Recruiting the Next Generation

The Ad Council Inspires the Marketing and Media Industries to “Face Forward and Meet the Moment”

Georgia Runoff Spending Tops $400 Million as Warnock and Walker Battle for Us Senate Seat

NBCUniversal To Host Inaugural Local Innovation Forum Surrounding the Future of Local Advertising

Auto Incentives Not Likely to Break 5% Until 2024  

GroupM Sees Pay TV Reaching Less Than 50% Of U.S. Homes by 2025

U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades

GroupM Slashes U.S., Worldwide Estimates: Calls It ‘Normalization’

NBCU, Walmart Team Up For E! Online Shopping Show

Free Over-the-Air TV Is Getting Even Better

World Cup: Argentina-Mexico Game Is Most-watched Group Stage Match in Spanish-language History

Magna Trims Industry Growth Expectations for 2022 and 2023 Amid Economic Worries